A Customer Review…

We’re not big into the whole reviews mechanisms that people are constantly trying to sell us; I wonder how easily they are manipulated, or just give space for the disgruntled to threaten?  (Please add your thoughts in the comments)

But when you get notes like this, not uncommon, but incredibly valuable to us – to our team, so we know what we’re doing is correct and valuable to the you the customer. 

I have to write to thank you for the lovely glass, and also for the wicked service that you and everyone in beer HQ deliver to your customers.

I know I haven’t had vast quantities of things from you….In fact I’m just a little itty bitty customer, but the service has been second to none. This makes you an unusually special company in today’s “your not buying a thousand units a year, we don’t care” culture. You DO care.

A few little, but hyper important points make you stand out as a firm I always harp on about to my beer friends, both here and on the other side of this rock.

Firstly, you communicate every step of the way. You’d be amazed how many seemingly wonderful companies haven’t got the idea that We Pain in the butt customers like a confirmation mail or two :). With you, we get tracking, email replies… It’s communication heaven.

Secondly, your packing is mail zombie proof…. In fact, I believe your packing would even survive a mail trip to Brazil and handling by the evil agents of the baggage handling confederation…. The true dark side of parcel and luggage stomping! Boot marks and scuffs galore… Even a van? tyre mark on my suitcase once! (They also like to steal chocolate from cases which is a little sad as well as weird).

I’m going back to the land of Brazil at the end of the week, but I’ll look forward to ordering more goodies on my return. Give everyone there a big “Cheers” and a few beers if there are spares 😀

Many thanks… And a very Merry Christmas to all, A happy customer 🙂

thanks to all and everyone for an amazing festive run up!

from all the team at Beermerchants.com

PS: Discounts, promo’s and third party websites

and regards, Discounts, promo’s and third party websites: We send out a Brewsletter, monthly, with all the latest beers, special offers and bargains. We don’t do promo-codes, links from “savings sites” so all and every one knows exactly what they are paying, every time. Also, please don’t trust any Savings, Groupon, promotional websites we may be listed on, as we cannot guarantee the nature or quality of information provided. So, if you want to save on beer, know what’s new in here at Beermerchants.com don’t hang about, register and win! read more here


things that are difficult to say when you’re drunk


1. Innovative

2. Preliminary

3. Proliferation

4. Cinnamon


1. Specificity

2. Anti-constitutionalistically

3. Passive-aggressive disorder

4. Transubstantiate


1. No thanks, I’m married.

2. Nope, no more booze for me!

3.Sorry, but you’re not really my type.

4. Kebab? No thanks, I’m not hungry.

5. Good evening, officer. Isn’t it lovely out tonight?

6. Oh, I couldn’t! No one wants to hear me sing karaoke.

7. I’m not interested in fighting you.

8. Thank you, but I won’t make any attempt to dance, I have no coordination. I’d hate to look like a fool!

9. I must be going home now, as I have to work in the morning.


Jever – Friesisches Brauhaus zu Jever

Jever is a German beer brand, named after the town of Jever where it is brewed. It has been brewed by the “Friesisches Brauhaus zu Jever” (the Jever Frisian Brewery) since 1848.

Reknowned for their hoppy-dry herbacious lager. This is a lager to savour.

buy Jever Pilsener here

in stock – out of stock…

Just a quick Friday blog post come tell me what you want…

We now have stock control on the site, so, if a product is out of stock, it says “Out of Stock”; if there is 5 or less left, the site shows there are less than 5 bottles left.   Like wise, if we get something rare and special in, we can limit or even discount for 6 bottles, through to 24 or more…

Now what I can do, is set the site to hide a product whilst it’s out of stock?       Would you like that?   But, then, that stops the chance of registering for an announcement email when it’s back in stock… also stops the chance that people searching for the product on google, or on the site and their chance of discovery…

I can of course hide products/breweries manually – like Alesmith – which I doubt we shall be having again… (but fingers crossed, we’ll see it again). But, then do I just turn off the beer, rather than the brewery, since it’s interesting to read about the breweries we have/had?

So, I am throwing it open to you all dear Twitter, Facebook and hooman friends to help me with a “policy”, whilst we look at a technological solution, allowing you to browse only in-stock products…

comments, solutions and thoughts welcome below…

beer: a cure for the common cold

I bloody hate colds.   I know, in reality, not many people do, but I really hate being ill.

So, here’s my thinking,  Beer is the cure for the common cold.   Why? Because, if you’re like me, being offered Paracetamol and caffiene laced juice with more sacharine in them than nasty pop – leaving you with a mouth that makes you want to talk like those damn Meerkats.

What to cure yourself with?    Sitting here, drinking poke-your-eye-out hoppy IPA‘s really do hit the spot.   Not so much that you might normally recoil at the hoppiness, but I can actually taste them.   Washing down IPA’s with Jewish chicken soup, is a great combo.   I think IPA’s when you’re ikky, can rejuvenate you back to a state of health equivalent to Ron Jeremy in his prime.

Ok, so what if it’s not the actual cure,  for man-flu?   Who cares?     Watching child-hood reruns on Gold, a spot of Rugby and a bit of footie and some cricket, a case of IPA’s and a do not move order, on the eve of heavy snow fall, doesn’t suck.

have you got any beer-y excuse days?

Education and Beer – Learn and Share


I was out delivering a talk recently, on beer; you know the usual stuff: how beer is made, how long it’s been made, what makes it “beer” and a loose intro to beer styles and the differences between.

I really love getting out and about, meeting all sorts of people – and thankfully that lovely phrase crosses over, Different Strokes for Different Folks. I am sure some of you have serious qualifications in your chosen career or prior career before you fell into Beer, so you might have the insight in to what a Stroke is. Well, I can start by saying it’s not the brain injury we’re talking about. It’s what some have referred to as an approach to different people that should be individualized. The proverb also means that different people have different tastes. Nobody knows exactly where the saying comes from. Wolfgang Mieder thinks it originated in the United States.

Anyway, why all the psycho-philosopy… well, I think it’s important that we understand where we stand in the world of beer. I think EVERYONE who has a personal or professional interest in beer has an obligation to help those who don’t know about beer, but with the caveat that we mustn’t judge people by their tastes, by what they drink or otherwise.

My toughest tasting from memory, was a bunch of bankers (I have used other terms) certified Industrial Fizzy Lager drinkers, and proud of it. Did I berate them for doing so… no. Did I find an angle with them, exploring their other food intake to seek parallel toward drinking better beer… yes. I had to work very hard on these chaps, one by one, they slowly came around to thinking that perhaps they could do better – and I learned something: their motivations weren’t flavour or the like – it was getting where they wanted to be, in a controlled amount of time – hence drinking Weak Industrial Fizzy Lager. Also, Price was a factor – these better off, financially, people were hung up on the price of Artisan Lager vs Industrial Lager. They also came with the mindset of Last Man Standing – a game of dare to who falls over first; a challenge if there ever was one from my stand point.

The funny thing, even with all the bravado and bullshit spouting forth, once I had done my gig a few of them were keen to talk to me at the bar. Why? I think it was, so not to be under the gaze of the group bullies. What did they ask? Great questions about the history, locale and what does X beer drink well with on the table; not the how much, how much and how much they were involved with when in the formal presentation.

There was my chance to grab a couple from the heard and change their ideals toward the fuller flavoured smaller brewery brewed beers; why beers were sour, why there are 10%+ abv beers etc.

I am in a fortunate position to be able to travel and learn about beer, many people can’t. Relying on friends and mates down the pub – maybe they were bought a box of beers for Christmas Beer, maybe they have a of a 1000 beers to drink before you end up in a wooden box. There are all tiers of tastes, levels of awareness toward beer.

This is where you come in.

I want you to go out, learn as much as you can about beer, learn from those who write, talk and video blog about Beer, and take it to those that aren’t beer-aware. Er, that really sounds like taking a faith to the uninitiated; so you don’t want to sound like a missionary. Ok, how about disruption: Getting out there and flyering for your next local beer festival. Invite all your friends on Facebook, email them. Become an advocate for your good local brewery! Having a party? Take some good, but accessible beers – if no one drinks them, so what!? You’ll have something good to drink all night. Instead of Alcopops try some fruit beers.

It’s all well and good having 1000’s of followers on Twitter, and they’re all beer people, all the people you socialise with are beer people etc… But, I make a concerted effort on corrupting my Fishing and every day mates ideals toward beer – even my gluten intolerant mate who had resorted to cider and corona (his words; they kinda taste the same) to Mongozo GF Pils, “it actually tastes like a lager”.

Why do I say this?

Well, if you as a beer lover, on my Beermerchants twitter numbers, say 3000 people – turn one of your friends onto artisan beer, or just beer (away from wines or ciders – or god forbid Alcopops – a double word score) you immediately double the numbers of people who might buy or the chance that people may find the beers we love.

I am not talking about Militancy – ok, “Occupy The Pub” or “Occupy Supermarket Isles” sounds great, just a gentle nudge here and there. Take a friend to a beer festival – much like Teach a Friend to Homebrew.

Remember – No one likes a Know it all.

Why can’t this be done via marketing or advertising:  You have the trust, you know these people, you know what they want, like and their tastes.  You know their social schedules and you speak to them when they are either making a choice at the bar or in the supermarket isle.   You can of course, should you so wish to, help them with recomendations from Beermerchants.com.   You can hit that totally indivualised experience for the newby beer lover.   Do it!  Tell them, This is why I love beer.

Go for it!

I would love to see this taken on… not in some sort “you must” – just a little softly softly approach. I am sure many of you do anyway.


It’s been a long year for me, little travel and no brewing, but I have seen some amazing sights when I have been out and about. I have pondered a few things, hopes, aspirations and even an “if I win the lottery” type thing…

2011 was a year of great challenges, shifting sands and more choice when it comes to great beers. It was great to see British breweries stepping up and increasing the quality and diversity of their beers. It’s been a lagery year for me, but UK brewed memorably:  Windsor & Eton Republika, Buxton Axe Edge, Dark Star numerous, Magic Rock Human Canonball, Brodies Kiwi, Redemption Big Chief.  Great work chaps! 

Things I would like to see in 2012

  1. I really want to see more collaboration, city wide, or just two local breweries.      Sometimes I think UK brewers look at the US brewerying social schema out of the corner of their eye.   Maybe it’s just a British thing, something we’re expected to leave at primary school, the idea of playing/working together.    Get over it, invite people in, homebrewers, pro-brewers, your favourite brewer in France, Italy, Germany or the US.  Do it! now… get on the phone, internet and do something about it!         (BrewWharf Collab with Toccalmatto and Redemption with Mikkeller, I hope is just the start of it!)
  2. Getting rid of the High Strength Beer Duty. Nuff said.
  3. UK small brewery Keg: I am really hoping that keg or one-way keg, be that KeyKeg or EcoKeg presents chance for brewers then bars to present stronger, hoppier, richer brews. Getting the general drinking populous comfortable with bigger beers and non-cask dispense, but still artisan beer, is a mountain that needs to be climbed. I want to wave bye bye to the tied keg dispense that so many pubs and bars get wrapped up in, for the sake of a cooler?
  4. More and more quality beer bars.    Beer centric bars, with a not-too-geeky-a-leaning are a massive change in the way that we might access quality beer.   Of course, then comes the onus of quality HR needs, good supply and favourable rents and leases… but they can all be worked around.   Applaud those that have taken that leap and make great new beer venues open in 2011. Congrats to Emma J Cole and Tony Leonard on the opening of the Spotted Dog, and Mark with the Powder Keg Diplomacy.
  5. Open a MicroPub: The best thing to have happened in Kent, ever. Very few things come from Kent that can have significant influence out there in BeerLand. The “MicroPub”, probably started in it’s modern guise by the legendary Martin Hillier of the Butchers Arm in Herne. Out here in deepest Kent – the Just Reproach, The Conqueror and the Bake and Alehouse are 5, part of something larger.
  6. More diversification: greater experimentation or investment in away from the norm as well as historical brewing. Where have all the Old Ales gone? IPA’s?
  7. PR Freebies: Dear beerwriter-y types, if you get freebies please – I don’t care if you don’t tell on your blog – but, please don’t look like a soft touch.  Please think about your personal brand.
  8. Being Unreasonable. When ever you feel like complaining about something, consider this:  Creating an alternative.   If you’re not happy with the status quo, do something about it.   Work with a local brewery, help promote their efforts. Work with a local beer bar, help set up a micro pub.    Get beer into your work place, arrange tastings.   Start little tasting circle.    Help spread the word! But, don’t suffer the status quo
  9. Homebrew. Do it.  It’s the best thing ever.   If you love beer, great food and find cooking easy.  And, have good cleaning routines… DO IT!     You’ll take a greater appreciation for the beers that you drink in the pub, or buy from beermerchants.com, than from any book, blog or tweet.     Remember, support your local homebrew shop.
  10. Celebrating. We really need to better celebrate the true industry heroes. We need to better celebrate the brewers, landlords and out and out beer passionate people.   Everyone loves a “nice job” pat on the back, so can we not bring it to ourselves?  Hell, if it takes sponsors, energy etc: I’ll throw my hat in the ring? C’mon people! I asked this last year!
  11. Play well with others: I hope for the long term that everyone learns to play well together. For the sake of the beer….
  12. Websites and e-presence: If you’re business in craft beer, please please get your website straight and keep it up! There are so many out of date and just useless sites out there. We’re so connected these days and so many people just jump on the web to find out. These are your main calling card? Want justification on ROI or something? There are loads of beer savvy techies who’ll help! Email me…
  13. Have fun. I think I work in the greatest industry in the world.    I am surrounded by amazing, passionate and committed people.   We have to remain focused on what reason we got into this crazy crazy game, out and out love for the greatest beverage known to man.   I want it to remain fun, exciting and always leave me with a smile on my face at the end of the day.  With out you all, this would not be possible, let’s keep it that way!

A quick note; Simon Johnson, you rock!

Technology vs Beer

My working week, I guess contrary to what you might think, isn’t beer beer beer… It’d kill me if it was…

This past few months has been a test of willpower dealing with HTML tags instead of iBU’s, category and attribute vs abv, CSV vs IPA.

It’s a whole nuther world, excusing the bad inglish.

I take myself to be fairly fortunate being able to converse in different european languages, recently being in Germany – long lost memories of GCSE German and trips their, plus a few beers brought the basics back. Just enough to get myself into trouble, as the saying goes.

Learning all the words of a techie, the language of languages, code is a good word… Whoah, It’s mind boggling… Php, HTML, MySQL…. Yes dear techie people, we may speaky inglish, but you can easily baffle people.

I suppose what I am driving at is we, those on the beer wagon, need to be very aware of the language we construct about beer, not that I fear The wrath of Robsterowski, but just intimidating the hell out of the neophyte. Then again, lame descriptions of generic blond beers don’t help either. I for one get exponentially bored writing another description about 6% belgian blond ales, knowing full well I wonder if people actually care if it’s hoppy or not.

I am really grateful of all the active people out there who direct tastings, share and educate the incomers to our sport… But I think all the effort we put in has to be with a big chunk of reality… Of not geeking out.

Beyond that, since I’ve been engrossed in tech stuff, I know my beer knowledge has slipped… So much it worries me.
I was recently giving a talk at a digital media meet, realized I was on the cutting edge of things, but the same evening a beer talk – I was struggling for the vocabulary that was alway on the tip of my tongue.

I guess too much of one thing makes jack a dull boy…

Time for a beer me thinks.

Oh, regards all the tech stuff – we have news on the way! 🙂 have a great week!